The COVID-19 pandemic emphasized the importance of frontline workers in many industries — especially retail. These employees currently account for 80 percent of the global workforce. Yet, 60% of them are unsatisfied with the technology they’ve been provided with to do their work.
Digital transformation is essential as businesses strategize for a strong “return to normal” post-pandemic. Retailers can realize several positive externalities by connecting and communicating with workers where they’re at — on the go with their smartphones.