Is your employee communication strategy equipped for the digital age?
The modern workplace is going digital and companies are rushing to stay up to date with the latest advances in technology. It seems there’s a software application for everything these days: from tracking employee vacation policies to video conferencing for remote workers. One of the largest advancements in workplace tech?? Workforce management software.
Surprised? You shouldn’t be. An effective employee relations strategy hinges on efficient communication. Without a way to properly manage your workforce, your employee engagement and company culture could both suffer a serious hit. So, how can you use all these new technological advances and digital marketing tools to your advantage?
1. Utilize employee satisfaction surveys
Employee satisfaction surveys are one of the most common ways to gather employee feedback, and for good reason. An employee satisfaction survey is an effective tool to take the pulse of your company culture and determine what motivates your employees. It also gives employees the chance to talk about their concerns or raise questions without fear of being singled out.
Using an employee survey software allows your HR department to track, monitor, and collect employee feedback while ensuring anonymity. It allows you to see what percentage of your workforce participated in the survey and you can also use email marketing platforms to automate reminders for anyone who may forget to complete it on time.
2. Start conducting stay interviews
A stay interview is similar to an exit interview: the difference being that stay interviews are given to employees who are still employed at your company. Stay interviews are conducted by managers to help a company understand why an employee might stay with a company. This is a great way to find out what your employees enjoy about working for your company and what they might want to change.
Using employee engagement software is a perfect way to conduct a stay interview. It will allow you to engage with employees, track their responses, and monitor changes in employee sentiment over time. It provides a central location for storing all the feedback your stay interviews provide.
3. Measure your eNPS Score
Your eNPS score, or employee net promoter score, is a little known but incredibly effective way to measure employee engagement. An eNPS score measures what percentage of your employees would actively endorse or recommend your workplace to people they know. An eNPS score separates your employees into three categories: detractors, passives, and promoters.
Your eNPS score is calculated by subtracting the percent of promoters your company has from the percent of detractors you have, (passives don’t count in your score). Companies with reports of high employee engagement usually report around +50 for their eNPS score.
An eNPS score is a specific type of employee survey. Where an employee satisfaction survey is more focused on finding answers to broad questions, an eNPS score is about finding out whether your employees would recommend your company.
These are just a handful of the ways your company can utilize technology in your employee engagement strategy. Remember, technology should be used as a support for regular human resources efforts, not as a replacement. Creating a digital workplace that’s still human should be a priority for any company using technology in their employee communications strategy.