For companies across many industries, the proliferation of the “gig economy” has rendered employee retention and employee engagement bigger challenges than ever before. As the flexibility and control promised by contract work drives a mass migration to freelance platforms, measuring employee engagement, satisfaction, and aptitude at regular intervals throughout the year is essential. That’s why utilizing a team communication app to collect employee feedback can be an essential first step towards improving employee engagement by creating employee checklists.
Digitally distributing employee surveys can be an efficient and effective method to collect valuable qualitative and quantitative data that company leaders can use to adequately gauge team productivity and cohesion. Here, we detail how to go about increasing employee engagement through a digital employee feedback process via a team communication app.
Assess Employee Engagement and Satisfaction with Surveys
Among the most important metrics to measure with an employee survey in the levels of employee engagement within your organization. Employee engagement is the level at which the members of your workforce feel connected to their respective roles. Improving employee engagement can help your business maintain growth. The second employees lose faith in their purpose or feel company morale begin to dip, they are likely to mentally or physically check out. This leads to not only lessened productivity, but can also prove damaging in the public eye. Because of this, it’s important to constantly find ways to measure levels of employee engagement within your frontline employee base using a team communication app.
Establish Employee Feedback Goals and Tailor Questions Accordingly
Once you set about planning your employee feedback survey, an appropriate first step to take is to define core objectives for gathering workforce input. The questions included in the employee feedback survey should then be built around delivering the information you need to meet those. For example, you might want to measure how well customer service teams understand company core messaging, or to ask how the company can improve healthcare benefit offerings. Questions can be crafted in a variety of formats, such as multiple choice with a write-in option to provide flexibility while ensuring you get the right information. Utilizing a team communication app like Beekeeper can facilitate distribution and response collection of employee surveys. Incorporating chatbots and other automated processes into your employee feedback strategy––such as reminders that are triggered to latent responders––helps achieve organizational alignment with remote workers, frontline employees, and corporate teams alike.
Analyze and Act on Employee Survey Results
As responses to your employee feedback survey roll in, it’s important to delegate action items to team leaders or managers responsible for assessing results and who will be involved in implementing any changes. Of equal importance is to decide how the results will be shared with the company as a whole. Create benchmarks for implementation of employee feedback as part of your roadmap and schedule follow-up employee surveys as part of this planning process––and make this visible to the entire company. This will demonstrate leadership commitment to and follow-through with the employee feedback process, and plans to act on the findings. Using the above guidelines and digital distribution strategy via a team communication app, you can create an effective, thorough employee feedback survey process to drive employee engagement.
