« Back to Blog

How To Meet the Needs of a Diverse Mobile Workforce

“Men and Women At Work.” That’s what the safety signs now say at the job sites of one New York construction company. As diverse mobile workforce demographics reflect more diversity, companies need to implement internal communication strategies that include every worker to be sustainable, innovative and competitive.

Why You Should Champion Diversity in Your Mobile Workforce

To grow a well-rounded, successful company, build a mobile workforce that represents people from different backgrounds and cultures. Diversity in the workplace has social and emotional benefits. Working alongside people different from ourselves fosters individual and collective growth in your organization.

There are financial benefits to having a diverse workforce, too. According to McKinsey & Company, having an ethnically diverse staff delivers a 33% greater likelihood of success over other companies. A Harvard Business Review study of 1,700 companies around the world found that companies with more workforce diversity experience greater revenues from increased innovation.

Simply having a diverse mobile workforce isn’t enough, though. Your company needs an inclusive culture that connects with every worker. Using a team communications app is an effective internal communications strategy that reaches every frontline employee.

It’s a tool that can bridge the divide of cultures, backgrounds and languages to enable maximum engagement and meet the needs of your diverse mobile workforce.

An Employee App Designed for Diversity

Beekeeper is a team communications app built for frontline employees, and designed with diversity in mind. In fact, Beekeeper’s Zurich-based co-founder and CEO, Cristian Grossmann, credits his Swiss-Mexican upbringing in Mexico City as a key influence on the creation of this digital platform that networks across nationalities.

Beekeeper reaches frontline employee end users on their mobile devices. While every company can customize the platform to fit their needs, the purpose of Beekeeper is to build engagement by reaching previously-excluded mobile workforces.

The employee app facilitates employee recognition, helping companies celebrate what each employee can offer while giving every employee the room to participate and contribute with its inclusive features.

Inline Translation for a Multicultural Mobile Workforce

Deskless workers make up 80% of the global workforce. It’s a powerful representation of the impact the multicultural aspect of the mobile workforce has on the global economy. In fact, one in six American healthcare industry workers are from another country. For any business to be competitive, it’s imperative that they include every one of these frontline employees in their internal communications strategy. Inline translation features allow frontline employees to send and receive messages in the language of their choice.

Visual Messaging for Clear Internal Communications

Whether you need to relay an important safety message to your construction crew or send out an instructional how-to note, the Beekeeper team communications app lets you say it with pictures as well as words. Visual messages can be sent over the employee app or displayed on digital signage throughout a workplace so every employee receives and understands the message.

The chefs across the FRHI Hotels & Resorts locations use visual messaging to send images of menus and meals to keep in-house staff up to date on culinary offerings. Visuals can align employees through simple, clear messaging.

Beekeeper creates an inclusive culture by connecting a mobile workforce despite language differences. The ability to communicate effectively with every frontline employee builds employee engagement, but the ability to communicate with every employee also:

  • Builds a safer workplace. In an industry like manufacturing, where safety is the top priority, the ability to message employees in real time, in their spoken language means all important messages can reach every frontline employee.
  • Increases collaboration. Beekeeper’s inline translation enables employees of different backgrounds to collaborate together rather than working independently, divided by language barriers. Collaboration leads to greater innovation.
  • Enables mobile workforce upskilling. Companies can use Beekeeper to upskill frontline employees in different languages to promote from within and build a diverse management team.

To run a successful company, build an inclusive workplace with a team app that reaches every employee. Let diversity flourish while your business prospers.

To learn more about the latest ways to digitally transform your communication strategy to better include your workforce, download our “Internal Communication Trends for Non-Desk Industries in 2019” white paper.