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White Paper: Hotel Crisis Planning and Communications

Your Guide to Preparing for the Unpredictable

In an ongoing effort to balance hospitality and security, the hotel and lodging industry is uniquely vulnerable to experiencing a crisis situation. Safety concerns don’t stop at unpredictable guest behavior — a recent uptick in natural disasters now pose an entirely different threat to hotel management. 

With so many unknown variables, it’s easy to feel unsure of how to prepare your hospitality staff for an emergency situation. The good news is that real-time communication and careful planning can help stave off the devastation and high cost of a hospitality crisis. 

This white paper will teach you how to:

  • Assess vulnerability and begin essential preparations 
  • Ensure cross-organizational readiness
  • Develop an internal communication strategy for emergency events 

“During Hurricane Irma, we used Beekeeper to keep employees informed before, during, and after the storm. We used the app to share storm updates, closures, safety protocol, resources, and sent a chat campaign to make sure every colleague was safe.”

Jozenia Cruz, Human Resources and Talent Engagement, InterContinental Hotels & Resorts