White Paper

Hospitality Industry Trends for 2021

At the start of 2020, the hospitality industry was poised to have a strong year. The economy was good. Low unemployment rates and more disposable income was driving strong growth for the hospitality sector. Everyone expected the upward trajectory to continue into 2021. Then COVID happened. Nonessential travel ground to a halt overnight. Air travel declined. Hotels had to shut their doors and restaurants were forced to either close or become take out-only establishments. But the situation isn’t entirely dire. With hardship often comes opportunity. Companies in the hospitality sector have begun to seize this opportunity by embracing digital as their way forward to emerge from this crisis stronger than before.



High turnover and low engagement continue to create challenges for frontline-majority businesses. In short, hourly shift workers want better pay, equitable treatment, and safer working conditions. If unmet, businesses run the risk of losing scores of essential workers.

In addition to providing bonuses, raises, flexible shifts, and more, companies are also re-evaluating health and safety conditions — particularly for essential workers. The nature of frontline work often comes with potential health and safety risks for employees.

You’ll learn about:

  • Hospitality companies are keeping their current workforce safe, healthy, and engaged
  • Digitization is driving increased business agility and enhancing operational resilience
  • The frontline workforce will be crucial to the recovery process in 2021

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Beekeeper is transforming the way frontline businesses work. Our mobile-first platform helps companies ditch paper and manual processes to improve employee engagement, retention, and performance.

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