Building an effective internal communication strategy starts with understanding how to efficiently distribute important information to those in your workplace who depend on it. This simultaneously provides an opportunity to cultivate, and better support, employee engagement across your workforce.
There are many components to crafting your internal communication strategy which we cover in our latest white paper, but let’s start with the basics.
Effective Tools Are Essential
Organizations commonly prioritize effective communications with customers, partners, and job applicants, but what about an internal communication strategy? While external communications are essential to your business, employee engagement is critical for successful daily operations and can be easily achieved with a well-crafted strategy and the right corporate communication tools.
For example, with Beekeeper’s real-time communication tools, you can easily share documents, initiate polls and surveys, and automate workflows through dedicated information streams to ensure everyone is on the same page. Using the Beekeeper analytics dashboard, you can see team usage statistics and tailor future internal communications based on your findings.
Employee Engagement Matters
Beyond better communication, there are countless other benefits to having an internal communication strategy in place. Most companies experience higher employee engagement, lower turnover, improved safety and productivity, and an overall increase in satisfaction. Additionally, a thoughtful communication strategy fosters a sense of community, trust, and loyalty in your organization.
Having seamless internal communication across your entire workforce is simple to facilitate and ensures everyone has the information they need to perform their jobs at an optimal level.
Sounds great, but where do you start?
Develop a Workforce-wide Communication Strategy
Creating an strategy for your workforce seems daunting if you don’t know where to start. Luckily, we specialize in internal communication so we’ve done this a time or two and want to share our process in the hopes of making your planning productive and pain-free.
We’ve written a white paper that gives you the tools you need to start planning and implement a successful internal communications strategy while increasing employee engagement.
This white paper will teach you everything you need to:
- Conduct channel, stakeholder, and SWOT analyses
- Identify criteria and workforce communication targets
- Develop a strategic method and evaluation planning
- And more!
