Right on the heels of a slowly-fading global pandemic comes the next challenge for companies—one of the toughest labor markets in history.
Across industries, there is a massive shortage of workers due to several factors. People are quitting their jobs easier and faster than ever. The gig economy is luring workers away with perks like greater flexibility. People are burnt out and are looking for new opportunities.
In fact, in 2021 an astounding 47 million people quit their jobs. Frontline industries are getting hit especially hard.
What does this mean for companies?
Hiring managers need to get creative when it comes to recruiting new workers.
Here are five tips to help hiring managers ramp up their recruiting strategy and get fully staffed — fast.
1. Make it Mobile
Technology gives companies a leg up when it comes to attracting talent. Gen Z and Millennials make up the bulk of today’s workforce, and they’re also the majority of workers who make up the Great Resignation. They are also predominantly digital natives. They want to work for companies that align with their core values and prioritize workplace technology. They don’t necessarily fire up a desktop or a laptop when they apply for jobs.
In fact, Glassdoor found that 58% of job seekers look for opportunities on their phones. But companies oftentimes time application process isn’t optimized for mobile, so those job seekers who use their mobile devices complete 53% fewer applications.
Make sure every job posting, and online applications, forms, and questionnaires, are mobile-friendly!
2. Speed Up Your Hiring Process
This is a two-part tip. First, make sure the application process is straightforward and easy. Consider a one-click application portal that allows candidates to quickly fill out their information and upload their resumes on one page before submitting.
The second part of this tip is to respond to qualified applicants right away. Wait too long and they’re already interviewing with the competition.
3. Create an Employee Referral Program
The best place to find new hires is from your current workforce. Word of mouth is a fantastic hiring strategy! Not only does it minimize your recruiting costs, but incoming candidates have the inside scoop on what it’s like to work for the company. Congratulations! That means you’ve done a good job creating a great workplace if your current employees are recruiting their friends and family!
With a frontline success platform (like Beekeeper!) get the word out to your workforce that you’re looking to build your team. Employee referrals are an especially effective strategy for sourcing candidates for frontline jobs. And better yet? Referred employees stay with the company longer! So you’ll boost your recruiting efforts AND retention rates!
4. Expand Your Recruiting Reach
What workers want has changed, and so should the way you look for talent. One way to do this is to expand your recruiting circles.
A couple of ideas include:
- Partner with community colleges to create an apprenticeship program
- Connect with organizations that reach specific demographics
- Use social media where job seekers are spending their time
Connecting with many different groups of candidates will increase the number of applicants and also deliver a more diverse candidate pool.
5. Offer a Signing Bonus
No, signing bonuses aren’t just for professional athletes. They’re an effective recruiting strategy for hourly workers, too! Free iPhones, $1,000 cash, and access to training programs. These are just some of the new hire bonuses being offered by big companies like McDonald’s and Disney.
Pro tip: Once you get those candidates in the door, the best way to get them to stay is with a great company culture, growth opportunities, and a competitive wage.