In today’s global business world, employees are more mobile than ever. That means emails and IMs are no longer the best way to connect people in an organization. The most reliable and effective means of internal communication is through an employee app that connects your workforce no matter where they are.
After combing through research, sitting through demos, and obtaining budget approvals, if your company has decided to move forward with investing in an employee app, you have a decision to make. Which one is best for your business? There are plenty of options out there, like Beekeeper, COYO, Staffbase, and Dynamic Signal.
With adequate pre-planning, introducing new technology in the workplace doesn’t have to be daunting. Successful workforce adoption of engagement platforms depends on an intentional, thorough approach to planning the rollout process. Most importantly, the whole organization needs to be committed to and involved in your employee app rollout every step of the way – starting at the top with leadership.
Making the Right Digital Choice for Your Workforce
There are a lot of elements to consider when choosing an employee mobile app. Some companies simply choose consumer software, like WhatsApp for communication and Dropbox for document sharing. It’s also tempting for companies to default to a free employee scheduling app. But all of these will impact your ability to get buy in from your team because of their limitations, like:
- Limited reach
- Limited data security
- Limited interactive capabilities
Other apps designed specifically for workforce communication, like Connecteam and SpaceIQ, are good at top-down employee management and providing actionable insight for leaders to improve the employee experience. Beekeeper does the same, but it also facilitates two-way communication, providing a 360-degree view of the organization at every level, and enables peer-to-peer communication and collaboration for greater employee autonomy.
Investing in an effective employee sign in app delivers multiple features in one secure platform. The most effective solution will be an employee review app, employee directory app, and employee checklist app, all in one. No more app overload for employees. Surveys, scheduling, HR processes, documents are all in one secure, real-time platform for easy adoption and rollout.
Beekeeper has a proven track record across industries, including hospitality with an average adoption rate of 90%—six times higher than the industry average of only 15%. The mobile employee app also has:
- A powerful analytics dashboard to deliver real-time workforce metrics
- Inline translation to reach employees in their preferred language
- Features that support every level and every department of an organization
- Advanced data security with 256-bit TLS encryption, advanced firewall protection, regular external security audits, and ISO 27001 certified data centers.
- An adaptable, extensive platform that can be customized through our Marketplace Integrations.
- A fully loaded marketplace
- An open API for seamless, integrated workflows
Choosing the right employee app will increase your engagement, adoption rates, and rollout speed across your entire organization.
1. Pinpoint Company Goals to Make the Case for Communication Tools
Develop positioning for the role the employee app will fulfill within your company, from both a high-level and departmental perspective. For example, if improving safety awareness in operations is the main objective, speak to the features that will be used to meet this goal.
Explain how specific features of the platform will benefit your workforce such as:
- Tagging posts can make searching for training videos and tutorials simple and fast
- How secure group messaging through the employee app allows employees to connect in real-time about work without exchanging personal information
- Convenient online access to crucial resources such as shift schedules
- The versatile features enable the software to be an employee onboarding app to align staff from day one.
Keep it short and sweet, customized to your company and departmental priorities. Managers can then position the employee app to their respective teams based on business needs. This will help add value by impressing upon your workforce how the new communication tools positively impact their jobs.
To help make the case to your employees, make sure you:
- Have leaders and managers champion the employee app.
- Create opportunities for face-to-face discussions about the digital plan.
- Develop engaging and interactive content for employees.
Also, use the platform as an employee survey app to see what features and integrations are most important to your team. Prioritizing their needs is essential when you’re trying to boost the adoption rate.
“We all love to work with the Beekeeper employee app because it simplifies processes and enhances the quality of our daily work”–Clara Becker, Digital Operations Manager, Gustav Ramelow KG
2. Identify and Involve Your Employee App Champions
To maximize the impact of your employee app, identify champions and give them early access ahead of rollout. Once you have set clear goals, make them transparent to the champion group to reinforce them. Don’t make these a surprise; communicate as soon as possible what the employee app will do and what it brings to their work experience.
Champions play a vital role in adoption because they are familiar with the communication tool and can vouch for the ways it will enhance internal communication and the daily functions for their teams, including its use as an employee recognition app to boost engagement.
Gather early feedback from these employees as to their experience navigating the new communication tools. Find out what they enjoy about the employee app, what features are most useful for them in regards to their work, and areas that need improvement or to be addressed. For example, target employee schedule app features to learn how employees transitioned to managing their own shift schedules.
3. Generate Anticipation and Incentivize Employee Engagement
Above all, be sure to break up your rollout in manageable parts; don’t try to complete this in one day. Enlisting the support of a customer success management team to help with the overall logistics is another valuable component of your overall rollout strategy.
Announce the rollout through traditional offline channels such as posters or flyers in high-traffic or break areas. Get digital slideshows running ahead of time to promote that feature and to build excitement for the new communication tools ahead of the launch. Giving away prizes as incentives or holding a competition are fun ways to create an engaging rollout.
Competition ideas include:
- Manager-specific activation challenge to drive workforce adoption; the winning manager signs up the most team members
- Company values trivia
- Posting notable team milestones, awards, or achievements
Of course, make the results visible by announcing the winning team members in a post on the employee app, sharing any applicable photos or visual content, and tagging to notify them.
4. Maintain Momentum: Consistent Leadership Use of Your Employee App
The adoption of new technology is undoubtedly influenced by association with leadership. Your workforce will get on board more quickly when their managers actively demonstrate how to participate in the employee app. Keep employees returning with fresh content. An editorial calendar is a fantastic method to make sure there’s new, compelling content to engage your workforce.