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From Paper to Pixels: Driving Digital Transformation for Frontline Teams
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About the Webinar

The coronavirus pandemic has been an unprecedented situation for frontline industries as a whole. Millions of employees have been furloughed and are hungry for information, connection, and support systems. This time is also extremely challenging for managers and leaders who don’t know how to best communicate with a remote workforce and prepare them for success when things start to turn around.

Watch leaders from Marriott, Cornell, and Beekeeper discuss the unique challenges that companies are facing when it comes to communicating and engaging with furloughed employees.

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With more than 17 years of expertise in strategic management, business process reengineering, program/project management organizational change, and business development, Sandy regularly leads corporate-wide strategic initiatives. He has a strong foundation in business analysis and an understanding of operational challenges resulting from new strategies. He also has extensive experience in the high tech, hospitality, media and government industries with consistent delivery of significant business value and sales on mission critical projects.

David S. Sherwyn is the Director of the Cornell Institute for Hospitality Labor and Employment Relations and the John and Melissa Ceriale Professor of Hospitality Human Resources.

Efrat Schulman consistently obtains favorable results for her clients, including denial of first stage conditional certification and case dispositive victories in wage-hour, discrimination, and contract matters. For these results, her clients call her “outstanding,” earning her a “Next Generation Lawyer” rating by The Legal 500.

As Head of Hospitality, Andrada leads Beekeeper’s effort to help hospitality organizations improve communication and ultimately drive employee engagement and performance. Previously, Andrada served as Executive Director, Luxury Internal Communications and Engagement at AccorHotels and Executive Director, Communications & Strategy at Fairmont Raffles Hotels International. In that capacity, she collaborated with Beekeeper to bring the nearly 50,000 frontline employees working together as one dispersed, yet united, team. Andrada also served as a consultant with McKinsey & Co., working on strategy and organizational transformations with large multinational companies in the EMEA region. She holds an MBA from the Wharton School and an MA in International Studies from University of Pennsylvania.