4 Min read

Solving the Great Frontline Disconnect | Frontline Success Summit Keynote

At Beekeeper, we acknowledge how hard frontline employees need to work to keep our world running. Over the past few months, we’ve noticed how much frontline businesses are struggling with challenges like a labor shortage and rising operational costs. Understandably, they are worried about surviving in this environment. 

Watch the complete session recording here

At the Frontline Success Summit 2022, our approach is to take a grounded and realistic view on how to overcome these challenges. This requires looking at the root causes, not the symptoms.

In this keynote, we looked at the 3 root causes of the disconnect between frontline workers and the organizations they work for:

  1. Old ways of working
  2. Employee burnout
  3. Out-of-touch leadership

Let’s look at each of these root causes in more detail:

The Great Frontline Disconnect: 3 Root Causes

The following root causes create what we call “The Great Frontline Disconnect” and they make frontline work harder than it needs to be.

1) Old Ways of Working

Over the past decade, digital technologies have transformed office work. But the nature of frontline work and the communication tools used on the front lines have not evolved as much. Companies have not put much thought into addressing the repetitive, tedious nature of frontline tasks by digitizing paper forms, for example. Workers end up putting out fires with phone calls, group texts, and other inefficient means of communication.

2) Employee Burnout

The current labor shortage hits frontline teams hard. Working in an understaffed team is one of the main sources of stress for frontline workers. Team members often have to cover for colleagues who have already left, leading to overwork, burnout, and low retention rates.

3) Leadership is Out of Touch

When frontline leadership is out of sync with the issues managers are struggling with, their initiatives often miss the mark and reinforce workers’ beliefs that corporate is out of touch.

The Great Frontline Disconnect creates a crippling status quo, causing lost revenue, devaluing workers, and preventing businesses from unlocking their full potential

To accomplish this, Beekeeper has reimagined a system specifically tailored to the day-to-day needs of frontline workers. This system uses a whole new category of software that empowers workers and allows them to operate more efficiently, effectively, and happily than ever before.

Frontline Success: A New Approach to Frontline Software

At Beekeeper, we call this new category of software Frontline Success.

In this system, team leads are elevated to frontline success managers, giving them the bandwidth to:

  • Drive continuous improvements
  • Lead teams to peak performance
  • Make growing a frontline business more profitable and successful

Key features of this system include:

  • Digital access to information like shifts, pay slips, and training information
  • Two-way communication abilities, connecting workers to their colleagues on the work floor as well as company HQ
  • Simple tools to accomplish work more efficiently 

Ultimately, the Frontline Success System is tailored specifically for frontline teams to make them more successful, profitable, and prepared.

Want to see Beekeeper’s Frontline Success System in action? Watch the Keynote for a run through of how one employee and his manager at a manufacturing company uses it throughout their workday.