Weeding out chaos: How a service leader modernized frontline communication

When Senske Services needed a better way to reach and engage its growing deskless workforce, HR Vice President Malia Goes led the charge. With employees spread across multiple locations and limited access to traditional tools like email, the team needed a solution that would meet workers where they are — and work the way they do.

“Beekeeper has elevated our entire company communication experience,” says Goes. “It has changed the game in how we communicate with our employees — and streamlined internal processes across the board.”

Like many fast-moving service organizations, Senske relied on a mix of paper forms, manual check-ins, and inconsistent communication channels to stay connected with employees. This created friction across core functions — from HR and compliance to safety and performance management.

“Our employees are often on the move,” says Goes. “Before Beekeeper, we didn’t have an easy way to reach everyone quickly or tailor messages to our different brands and teams. It impacted how engaged and informed people felt.”

The result? Delayed updates, missed messages, and underutilized HR programs. Malia and her team recognized the need for a more effective way to communicate — one that catered to their distributed, deskless workforce.

“Our onboarding is smoother than ever,” says Goes. “New hires get automated reminders about benefits and are introduced to their coworkers instantly — it really sets the tone for connection from the start.”

Beekeeper also became a central point for automating operational workflows. Safety reporting, vehicle inspections, leave requests, off-cycle compensation approvals, and even employee feedback are now managed directly in the app.

By embracing a digital-first approach, Senske has seen a ripple effect across the business:

  • Frontline engagement is up 50%, with better participation in key programs
  • Employee retention has improved by 5%
  • $12,500 saved annually by eliminating manual processes
  • 85% platform adoption among employees

“We now have the ability to reach our entire workforce quickly and seamlessly,” says Goes. “Beekeeper helps us create intentional engagement moments — from communication challenges to brand-specific updates — that bring our teams together.”

The platform’s intuitive design and seamless integration with existing systems helped accelerate adoption. By providing employees with access to information in a format they prefer, it enhances both productivity and culture.

“Beekeeper has helped us take a giant step forward into the digital age,” says Goes. “It lets us connect with our people in a way that’s modern, meaningful, and built for how they work.”