WOMEN OF BEEKEEPER: MEET MARIA

Originally from Russia, now a citizen of the world and a dreamer, I’m passionate about marketing, analogue photography, writing and sociology. Serious coffeeholic. In my job I help people have a seamless and inspiring brand experience.

Maria, Head of Brand Experience

Do you have a guiding principle, motto, 

or quote you live by?

Per aspera ad astra (through difficulties to the stars).

Who is your role model, who inspires you?

Elon Musk. He is not scared to dream of the impossible and convince others it is possible.

How do you measure your success?

For me success is when people interact with my work and they feel positive emotions.

What is your proudest moment in your professional career?

There are many. I'm proud every time when you bring all the pieces of a brand or a campaign together and people realise there's a unique story in it.

What is your advice to young women 

in tech?

All the barriers are in your head. Don't be scared to be different and do things your own way. 

For me the biggest challenge was the language. To work with technology and be successful in the tech world, you should learn how to speak the tech language. As a kid I was never into computer games or other tech stuff, so I had to learn how communicate with engineers, product managers and other people with technical background. 

What is the biggest challenge 

you’ve ever faced as a woman in tech?

I'm proud for leaving my comfortable life in Russia one day to go on a new adventure and work in another country. There I experienced true diversity and learned everything is relative and the only way to grow in life is by being open. Adapting to the new environment was hard, everything was so different. But I believe doing this was the best decision in my life that totally shaped me as a person and a professional.

What personal achievements are you proud of?

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