I am originally from Sofia, Bulgaria, born and raised. Before moving to Zurich, I lived a couple of years in The Netherlands and Austria. I am more of a generalist and a medieval and ancient history enthusiast. I also like numbers, coming up with processes, drawing, tennis, skiing, and I recently got into kitesurfing. I like making things simpler. Unfairness drives me nuts, regardless if it personally affects me or not. At Beekeeper, I am a Sales Operations Manager. Our team works with almost all other teams in the company and this 

makes it fun. 

Iveta, Sales Operations Manager

Do you have a guiding principle, motto, 

or quote you live by?

Do whatever you want, but always be aware not to harm or be in the way of anyone else. Don't take yourself too seriously, very few things in life are really serious.

Who is your role model, who inspires you?

My grandmother. She was the most positive and genuinely good person I have ever met. No matter the situation, she would always laugh, smile, say "It's gonna be fine" and enjoy life whether she had nothing or a lot.  

How do you measure your success?

At work, if I feel respected and appreciated by my colleagues and managers, that tells me I do a good job. When it comes to success outside of work, I will illustrate it with a tennis example: If I have some really good rallies or I make the shot I wanted, I am happy, I don't care about the score of the match. I did what I wanted to do.

What is your proudest moment in your professional career?

When I finally realized what I am good at and what I  like. Before joining Beekeeper I drifted from Marketing to Logistics. After that I did a Master's, which was very different from my Bachelor's degree. Now I somehow ended up in operations and I feel I finally fit in well.

What is your advice to young women 

in tech?

Embrace your characteristics as a woman, as well as those of men. We are not the same, and we don't have to be. Don't look for reasons to feel "underestimated" or "offended". 

I am yet to see a woman who is rational and expresses her opinion freely and is not respected by men for it.

I've been working in tech since I joined Beekeeper and never had challenges with being a woman here. My boyfriend is a passionate engineer and he often speaks in technical terms. I treat this as an exercise to take out the essence without getting the details.

What is the biggest challenge 

you’ve ever faced as a woman in tech?

I've been abroad for 11 years now, but I kept my closest friendships in Bulgaria and in some of the other countries I lived in. I am proud I was there for my friends and family when they needed me, and I have incredible, diverse, intelligent, different and natural people as friends. I consider this an achievement. 

What personal achievements are you proud of?


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