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WOMEN OF BEEKEEPER: MEET ALEXANDRA

I’m an extroverted introvert from San Diego, CA who lives for adventure. I’m passionate about traveling, SCUBA diving and marine life, eating (not cooking, don’t get those mixed up), and words. As the Head of Content Marketing, I’m the voice of the company and responsible for generating content to attract leads for our Sales team.

Alexandra, Head of Content Marketing

Do you have a guiding principle, motto, 

or quote you live by?

Life is short so be bold. Work hard, speak up, be kind, be open, and never stop exploring. Write your own story, one you wouldn’t want to put down.

What is the biggest challenge 

you’ve ever faced as a woman in tech?

I'm surrounded by brilliant, technical minds and there was an internal barrier I had to get over because I was comparing myself with them. I had to learn to trust my own experience and realize I bring a lot of unique, valuable skills to the table as well. Now I feel confident sharing my ideas and opinions no matter the audience!

How do you measure your success?

Professionally, I measure success by my content’s conversion rates and creating more brand awareness. Personally, I measure success by reaching financial goals I set for myself, traveling internationally every year, and feeling happy and balanced.

What is your proudest moment in your professional career?

Becoming a manager at Beekeeper. It's so rewarding to share my knowledge, bounce ideas off each other, help my reports grow professionally, and have a stake in building 

the team.

What personal achievements are you 

proud of?

Traveling the world, surviving living in an Indonesian jungle and rafting down a 21 foot waterfall, marrying my best friend, and building deep relationships with my family and friends.

What is your advice to young women 

in tech?

Know your worth and ask for what you want. You must always advocate for yourself and don't assume others will do it for you. 

Who is your role model, 

who inspires you?

Michelle Obama because of her innate ability to make anyone feel at ease, while staying true to her values. She is a beautiful combination of strength, kindness, and humor. That is why I use her voice as inspiration for our brand!

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