{"id":15296,"date":"2021-01-01T12:19:00","date_gmt":"2021-01-01T10:19:00","guid":{"rendered":"https:\/\/www.beekeeper.io\/?post_type=resource&#038;p=15296"},"modified":"2025-07-08T04:57:50","modified_gmt":"2025-07-08T09:57:50","slug":"interne-kommunikation","status":"publish","type":"resource","link":"https:\/\/www.beekeeper.io\/de\/ressourcen\/e-books\/interne-kommunikation\/","title":{"rendered":"White Paper: Konzept f\u00fcr die interne Kommunikation"},"content":{"rendered":"\n<section class=\"e-stn e-stn-be19a0a86a3a6e1c9238185c8b573673e43505fc e-stn--forms\"><style>@media only screen and (max-width: 9999px) {\n\t\t\t\t\t\t\t\t\t.e-stn.e-stn-be19a0a86a3a6e1c9238185c8b573673e43505fc { \n\t\t\t\t\t\t\t\t\t\tbackground-color: #ebfcfc; \n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}<\/style><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-b210328d3b99c367a446619d271c267b6716af8a  col-sm-12 col-md-12 col-lg-7 col-xl-7\">\n<p class=\"eyebrow-with-bg\">E-Book<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-lava-color has-text-color has-link-color wp-elements-9f342856b87de7c721f72a7d0291f5fb\">Konzept f\u00fcr die interne Kommunikation<\/h1>\n\n\n\n<p>Ein strategisch durchdachtes Konzept f\u00fcr die Kommunikation mit Ihren Mitarbeitenden ist&nbsp;<strong>ausschlaggebend f\u00fcr den wirtschaftlichen Erfolg<\/strong>.<\/p>\n\n\n\n<p>Denn verl\u00e4uft die interne Kommunikation reibungslos, kann die Gesch\u00e4ftsleitung innert k\u00fcrzester Zeit&nbsp;<strong>wichtige Informationen gezielt kommunizieren<\/strong>.<\/p>\n\n\n\n<p>Erhalten die Mitarbeiter dabei zudem selbst eine Stimme, resultieren daraus&nbsp;<strong>erh\u00f6hte Produktivit\u00e4t, gesteigerte Effizienz und niedrigere Fluktuation<\/strong>. Doch, was ist bei einer Strategie f\u00fcr die interne Kommunikation zu beachten?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-dedd7dd42ddd51414950ebb7ec8c667548adc636  col-sm-12 col-md-12 col-lg-5 col-xl-5\">\n<div class=\"e-div e-div-50a442b48202d7d476799b37d79d969b2a12221c e-div--forms\">\n<h2 class=\"wp-block-heading has-text-align-center has-pure-white-color has-text-color has-link-color wp-elements-7a3db0db1a5a8edd0e63d349e926b3ec\" style=\"margin-bottom:30px\">Jetzt herunterladen<\/h2>\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js.hsforms.net\/forms\/shell.js\"><\/script>\n<div class=\"e-emf e-emf--dlt e-emf-84d0360a8e7b57f56116bf7e63ce0571252bab20\" id=\"e-emf-84d0360a8e7b57f56116bf7e63ce0571252bab20__form\">\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-8fae4f966c2193de5100bcc1319fa1fd1dd26a2f e-stn--tabs-section e-stn--background-svg-animation e-mt-0\"><style>@media only screen 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                       <div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"e-img \">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"994\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Copy-of-Copy-of-White-Paper-Digitazation-of-non-desk-workforce-768x994-1.jpg\" alt=\"\" class=\"wp-image-15297\" srcset=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Copy-of-Copy-of-White-Paper-Digitazation-of-non-desk-workforce-768x994-1.jpg 768w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Copy-of-Copy-of-White-Paper-Digitazation-of-non-desk-workforce-768x994-1-232x300.jpg 232w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Copy-of-Copy-of-White-Paper-Digitazation-of-non-desk-workforce-768x994-1-575x744.jpg 575w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div><\/div><\/div>\n                        <div class=\"e-sld__controllers\">\n                        <div class=\"e-sld__btn swiper-button-prev\"><\/div>\n                        <div class=\"e-sld__btn swiper-button-next\"><\/div>\n                            <div class=\"e-sld__pagination\">\n                                <div class=\"swiper-pagination\"><\/div>\n                                <div class=\"swiper-fraction\"><\/div>\n                            <\/div>\n                            <div class=\"swiper-scrollbar\"><\/div>\n                        <\/div>\n                    <\/div>\n                <\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-70b542df5e42bed569e4bae667b225413d4d0c54  col-sm-12 col-lg-5 d-xl-flex flex-xl-column justify-content-xl-center\">\n<h2 class=\"wp-block-heading\">Dieses White Paper unterst\u00fctzt Sie<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ein Konzept f\u00fcr die interne Kommunikation zu entwerfen<\/li>\n\n\n\n<li>Kanal-, Stakeholder und SWOT-Analysen durchzuf\u00fchren<\/li>\n\n\n\n<li>Kommunikationsziele zu bestimmen<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/div><\/section>\n\n\n\n\n\n\n\n\n\n\n\n<section class=\"e-stn e-stn-6fda6524b8f8ea071171606dc13fc5705ff99ead e-stn--you-might-be-resource-cards e-mt-0  e-mt-sm-0 e-mb-0\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-da9d1eea0a1b26d47030d83278100067c5922b3f  col-sm-12 col-xl-3\">\n<h2 class=\"wp-block-heading\">Das k\u00f6nnte Sie auch interessieren<\/h2>\n\n\n<div class=\"e-btn e-btn--lava-outline-button-with-arrow\"><a class=\"e-btn__link\"href=\"#\">\n<p class=\"title\">Alle Ressourcen anzeigen<\/p>\n<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-8598dfaf693b47ff5aa3a05fdd9929366a038d34 e-col--content-wrapper  col-sm-12 col-xl-9\"><div class=\"e-sgp e-sgp--dlt  wrapper-link\" > <a class=\"btn learn-more-text\" href='javascript:void(0);'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-369f17975b9983a2bb403cfe31970c19ce7e3262 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"918\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1.jpg 1536w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-300x179.jpg 300w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-1024x612.jpg 1024w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-768x459.jpg 768w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-575x344.jpg 575w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-37456077e85a33b448106091629f5216f21113e8 e-sgp__content\">\n\n<h3 class=\"wp-block-post-title\">White Paper: Konzept f\u00fcr die interne Kommunikation<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Mehr lesen<\/span><\/div><\/div>\n<\/div><\/a><\/div>\n\n<div class=\"e-sgp e-sgp--dlt  wrapper-link\" > <a class=\"btn learn-more-text\" href='javascript:void(0);'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-369f17975b9983a2bb403cfe31970c19ce7e3262 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"918\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1.jpg 1536w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-300x179.jpg 300w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-1024x612.jpg 1024w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-768x459.jpg 768w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-575x344.jpg 575w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-37456077e85a33b448106091629f5216f21113e8 e-sgp__content\">\n\n<h3 class=\"wp-block-post-title\">White Paper: Konzept f\u00fcr die interne Kommunikation<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Mehr lesen<\/span><\/div><\/div>\n<\/div><\/a><\/div>\n\n<div class=\"e-sgp e-sgp--dlt  wrapper-link\" > <a class=\"btn learn-more-text\" href='javascript:void(0);'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-369f17975b9983a2bb403cfe31970c19ce7e3262 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"918\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1.jpg 1536w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-300x179.jpg 300w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-1024x612.jpg 1024w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-768x459.jpg 768w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/11\/Thumbnail_White-Paper-Konzept-fur-die-interne-Kommunikation-1536x918-1-575x344.jpg 575w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-37456077e85a33b448106091629f5216f21113e8 e-sgp__content\">\n\n<h3 class=\"wp-block-post-title\">White Paper: Konzept f\u00fcr die interne Kommunikation<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Mehr lesen<\/span><\/div><\/div>\n<\/div><\/a><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-822cc78509230f4392fbdfa5a84517f69aa1478e e-stn--background-svg-animation e-stn--bottom-cta e-mt-0\"><style>@media only screen and (max-width: 9999px) {\n\t\t\t\t\t\t.e-stn.e-stn-822cc78509230f4392fbdfa5a84517f69aa1478e {\n\t\t\t\t\t\t\tbackground-image: linear-gradient(75deg, #ff9900 0%, #ed11be 100%);\n\t\t\t\t\t\t}\n\t\t\t\t\t}@media only screen and (max-width: 1200px) {\n\t\t\t\t\t\t.e-stn.e-stn-822cc78509230f4392fbdfa5a84517f69aa1478e {\n\t\t\t\t\t\t\tbackground-image: linear-gradient(180deg, #ff9900 0%, #ed11be 100%);\n\t\t\t\t\t\t}\n\t\t\t\t\t}@media only screen and (max-width: 576px) {\n\t\t\t\t\t\t.e-stn.e-stn-822cc78509230f4392fbdfa5a84517f69aa1478e {\n\t\t\t\t\t\t\tbackground-image: linear-gradient(180deg, #ff9900 0%, #ed11be 100%);\n\t\t\t\t\t\t}\n\t\t\t\t\t}<\/style><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row e-row--top-content\">\n<div class=\"wp-block-b3rg-column e-col e-col-c808b93aa10afa31e0e9956450ae52620e329043 e-col--position-static e-col--left-svg-wrapper  col-sm-12 col-lg-6\"><div class=\"e-svg e-svg--dlt e-svg--background-animation\"><object data=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/09\/Bg-B-Small_Left.svg\" type=\"image\/svg+xml\"><\/object><\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-f4bade0ecb5568f797203ff3445717af045e8f6d e-col--position-static e-col--right-svg-wrapper  col-sm-12 col-lg-6\"><div class=\"e-svg e-svg--dlt e-svg--background-animation\"><object data=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/09\/Bg-B-Small-new.svg\" type=\"image\/svg+xml\"><\/object><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row justify-content-center\">\n<div class=\"wp-block-b3rg-column e-col e-col-4c3325aa9fa3d4368923ad2492d3c868467f08e4 e-col--content-wrapper  col-sm-12 col-md-10\">\n<h2 class=\"wp-block-heading has-text-align-center has-pure-white-color has-text-color has-link-color wp-elements-e8e531fe32a9004be98a4fb135728432\">Bereit, Ihre Teams mit Beekeeper effizienter zu machen?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-pure-white-color has-text-color has-link-color wp-elements-7deb21ed515f8199a53583489cf33eca\">Schlie\u00dfen Sie sich 1.200+ Unternehmen an und transformieren Sie Ihre operative Arbeit mit Beekeeper. Einfache Aufgabenverwaltung, engagierte Teams und reibungslose Schichten.<\/p>\n\n\n\n<div class=\"e-div e-div-bcc4a6d40215147b3a8eb045a2f3399e3e0bc2f4 e-div--button-wrapper d-flex flex-column flex-lg-row\">\n\n<div class=\"e-btn e-btn--lava-fill\"><a class=\"e-btn__link\"href=\"https:\/\/www.beekeeper.io\/demo\/\" target=\"_self\">\n<p class=\"title\">Demo vereinbaren<\/p>\n<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-ed55a7daf39f4fd1c554ecce6c5bd368ec25e249 e-col--position-static e-col--bottom-mask-wrapper  col-sm-12\"><div class=\"e-img \">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/09\/pink-pattern.svg\" alt=\"\" class=\"wp-image-1811\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Ein strategisch durchdachtes Konzept f\u00fcr die Kommunikation mit Ihren Mitarbeitenden ist ausschlaggebend f\u00fcr den wirtschaftlichen Erfolg.<\/p>\n","protected":false},"author":1,"featured_media":15305,"template":"","meta":{"_acf_changed":false,"show_custom_date":false,"custom_date":"","featured":false,"featured_image":0,"learn_more_label":"Mehr lesen","image_alt_text":"","learn_more_type":"","show_popup":false,"learn_more_link_file":0,"event_date":false,"event_start_date":"","event_end_date":"","place_holder_image_url":"","post_reading_time":"2","notification_enabled":false,"notification_text":"","notification_logo":"","notification_expiration_time":0,"is_enable_transparent_header":false,"hide_from_list_view":false,"selected_taxonomy_terms":{"resource-category":[236],"resource-by-topic":[],"resource-by-business-function":[242,244,248],"resource-by-industry":[],"resource-by-webinar-type":[],"resource-by-webinar-language":[],"translation_priority":[161]},"selected_primary_terms":{"resource-category":[],"resource-by-business-function":[]},"learn_more_link":[],"featured_page_list":[],"notification_enabled_post_list":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"resource-category":[236],"resource-by-topic":[],"resource-by-business-function":[242,244,248],"resource-by-industry":[],"resource-by-webinar-type":[],"resource-by-webinar-language":[],"class_list":["post-15296","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-e-books","resource-by-business-function-fuehrungskraefte","resource-by-business-function-hr","resource-by-business-function-kommunikation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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