{"id":33594,"date":"2020-01-09T00:00:00","date_gmt":"2020-01-09T00:00:00","guid":{"rendered":"https:\/\/www.beekeeper.io\/blog\/wie-der-ropo-effekt-fuer-wachstum-im-einzelhandel-sorgt\/"},"modified":"2025-11-12T12:39:28","modified_gmt":"2025-11-12T17:39:28","slug":"wie-der-ropo-effekt-fuer-wachstum-im-einzelhandel-sorgt","status":"publish","type":"blog","link":"https:\/\/www.beekeeper.io\/de\/blog\/wie-der-ropo-effekt-fuer-wachstum-im-einzelhandel-sorgt\/","title":{"rendered":"Wie der ROPO-Effekt f\u00fcr Wachstum im Einzelhandel sorgt"},"content":{"rendered":"\n<section class=\"e-stn e-stn-357254c827ba175c8c27f560443764e7358023f3 e-stn--hero-with-progress-bar\"><style>@media only screen and (max-width: 9999px) {\n\t\t\t\t\t\t\t\t\t.e-stn.e-stn-357254c827ba175c8c27f560443764e7358023f3 { \n\t\t\t\t\t\t\t\t\t\tbackground-color: #323c46; \n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}<\/style><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-4f9de28023745b75b362e043e64514ffac7a2e58 e-col--left  col-sm-12 col-md-6\">\n<div class=\"e-div e-div-07019e0eee7974b90aa423083e32b2eabd3af078\">\n<div class=\"e-div e-div-9bb379eed213cae3a719a5be948d165e72c4f42f e-div--top-content-wrapper\"><div class=\"e-mtf e-mtf--dlt  e-mtf--primary-blog-category\"><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--post-date\">Okt 10, 2022<\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--post-reading-time\"><div class=\"post-reading-time\"><span class=\"reading-time__time\">3<\/span> <span class=\"post-reading-time__label postfix\">Min read<\/span><\/div><\/div><\/div>\n\n\n<h1 class=\"wp-block-post-title\">Wie der ROPO-Effekt f\u00fcr Wachstum im Einzelhandel sorgt<\/h1>\n\n<div class=\"e-btn e-btn--white-fill\"><a class=\"e-btn__link\"href=\"https:\/\/www.beekeeper.io\/de\/branchen\/einzelhandel\/\" target=\"_blank\">\n<p class=\"title\">Schauen Sie sich unsere Mitarbeiter-App f\u00fcr den Einzelhandel an<\/p>\n<\/a><\/div>\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-with-link\">  <a href=\"https:\/\/www.beekeeper.io\/de\/author\/beekeeper\/\" class=\"post-author-url\">\n      <div class=\"post-author\">\n        <div class=\"post-author__avatar\">\n            <img decoding=\"async\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/12\/beekeeper_author_image.webp\" alt=\"\">\n        <\/div>\n        <div class=\"post-author__content\">\n            <p class=\"post-author__name\">Beekeeper<\/p>\n            \n        <\/div>\n      <\/div>\n  <\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-0752456ba31cf8146133497b30256cfa52587357 e-col--right  col-sm-12 col-md-6\">\n<div class=\"e-div e-div-07019e0eee7974b90aa423083e32b2eabd3af078\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1308\" height=\"573\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2020\/01\/iStock-867339374-scaled-e1578586309892.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2020\/01\/iStock-867339374-scaled-e1578586309892.jpg 1308w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2020\/01\/iStock-867339374-scaled-e1578586309892-300x131.jpg 300w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2020\/01\/iStock-867339374-scaled-e1578586309892-1024x449.jpg 1024w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2020\/01\/iStock-867339374-scaled-e1578586309892-768x336.jpg 768w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2020\/01\/iStock-867339374-scaled-e1578586309892-575x252.jpg 575w\" sizes=\"auto, (max-width: 1308px) 100vw, 1308px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-b69e5c0573fbdc94826f4e3e4c2c985ed534e10c e-stn--blog-inner-content e-stn--inner-content e-stn--blog-inner-progress-bar e-mt-0 e-pb-120  e-pb-sm-60\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-46d090969723394b144a7b6285b770028e6ff172 e-col--table-of-content  col-lg-3\">\n<div class=\"e-div e-div-1843c0eb2ca8aebf2991eeca19fd0e1775396fd8 e-div--table-of-content\">\n<p>Inhalts\u00fcbersicht<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#-chten-ie-mehr-dar-ber-erfahren-wie-das-odehaus-amelow-mit-eekeeper-die-interne-ommunikation-digitalisiert-hat-aden-ie-sich-hier-unsere-ase-tudy-herunter-\">M\u00f6chten Sie mehr dar\u00fcber erfahren, wie das Modehaus Ramelow mit Beekeeper die interne Kommunikation digitalisiert hat? Laden Sie sich hier unsere Case Study herunter!<\/a><\/li>\n<\/ul>\n\n\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/www.beekeeper.io\/de\/blog\/wie-der-ropo-effekt-fuer-wachstum-im-einzelhandel-sorgt\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Copy Link\" class=\"heateor_sss_button_copy_link\" title=\"Copy Link\" rel=\"noopener\" href=\"https:\/\/www.beekeeper.io\/de\/blog\/wie-der-ropo-effekt-fuer-wachstum-im-einzelhandel-sorgt\/\" onclick=\"event.preventDefault()\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_copy_link\" style=\"background-color:#ffc112;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 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class=\"heateorSssClear\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-b9a52c8f29595d87bc6b9e08a0b3113c9ce90c21  col-sm-12 col-lg-9\">\n<p><span style=\"font-weight: 400;\">Das Verhalten von Konsumenten hat sich mit der Digitalisierung ver&auml;ndert. Viele sch&auml;tzen die gro&szlig;e Auswahl und die bequeme Bestellung vom heimischen Sofa aus. F&uuml;r den Einzelhandel stellt das eine Bedrohung dar, die jedoch durch Entwicklungen wie den ROPO-Effekt beim Kaufverhalten aufgefangen werden kann.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zwei gegens&auml;tzliche Verhaltensweisen k&ouml;nnen beispielsweise bei Kunden, vor allem der j&uuml;ngeren Zielgruppen, unterschieden werden: Showrooming und Webrooming. Showrooming meint dabei die Recherche zu Produkten im station&auml;ren Handel. Potenzielle Kunden schauen sich im Einzelhandel zun&auml;chst um, werden gegebenenfalls beraten, kaufen dann aber online zu m&ouml;glichst g&uuml;nstigen Preisen. Beim Webrooming ist das Gegenteil der Fall: Kunden recherchieren zun&auml;chst online, um dann die Produkte im station&auml;ren Handel offline zu kaufen. Dabei wird vor allem die pers&ouml;nliche Beratung vor Ort gesch&auml;tzt sowie die M&ouml;glichkeit, die Ware sofort mitnehmen zu k&ouml;nnen. Dieses Verhalten wird auch als ROPO-Effekt bezeichnet: &bdquo;Research online purchase offline&ldquo;. <a href=\"https:\/\/www.pwc-wissen.de\/pwc\/de\/shop\/publikationen\/Store+40+Zukunft+des+stationaeren+Handels\/?card=15956\" target=\"_blank\" rel=\"noopener noreferrer\">Laut PwC<\/a> geht sogar 64 Prozent der Kundschaft nach diesem Prinzip vor.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24121 size-full\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/04\/Copy-of-QA-Template-Beekeeper-Blog-1.png\" alt=\"\" width=\"2200\" height=\"890\"><\/p>\n<p><span style=\"font-weight: 400;\">Darin liegt besonders f&uuml;r den Einzelhandel im Bereich Mode und Bekleidung eine Chance, denn Kunden sch&auml;tzen die individuelle Beratung in den Filialen. Firmen k&ouml;nnen davon profitieren, indem sie ihre Mitarbeiter auf diese Entwicklung hinweisen und entsprechend schulen. Kunden werden durch die zahlreichen Vergleichsm&ouml;glichkeiten im Internet zu Experten der von ihnen gew&uuml;nschten Produkte. Deshalb sollten Mitarbeiter vor Ort auf dem neuesten Stand sein, was Trends und Details der Ware betrifft, um gewinnbringend auf den ROPO-Effekt zu reagieren.<\/span><\/p>\n<p><b>Mitarbeiter-Apps informieren &uuml;ber Trends<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Eine zeitgem&auml;&szlig;e M&ouml;glichkeit der Mitarbeiterschulung diesbez&uuml;glich bieten Mitarbeiter-Apps. Verk&auml;ufer k&ouml;nnen auf der Fl&auml;che &uuml;ber ihre Smartphones auf dem Laufenden bleiben und &uuml;ber aktuelle Trends schnell und effizient informiert werden. Das Modehaus Ramelow nutzt diese Technologie bereits und <a href=\"https:\/\/www.beekeeper.io\/de\/blog\/mitarbeiter-app-bei-ramelow-von-whatsapp-zur-sicheren-mitarbeiter-app-mit-beekeeper\/\" target=\"_blank\" rel=\"noopener noreferrer\">hat mit Beekeeper erfolgreich eine Mitarbeiter-App implementiert<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trend- und Produktinfos werden auf diese Weise einfach an alle Mitarbeiter auf der Fl&auml;che kommuniziert. In kurzen Videos wird beispielsweise &uuml;ber Highlights aktueller Kollektionen informiert. So kann auf individuelle W&uuml;nsche der Kunden eingegangen und wertvolle Beratung gew&auml;hrleistet werden. Darin liegt ein gro&szlig;er Vorteil gegen&uuml;ber dem Online-Handel und der ROPO-Effekt kann f&uuml;r das Unternehmen genutzt werden.&nbsp;<\/span><\/p>\n<p><b>Smartphone auf der Fl&auml;che: Tabu oder Fortschritt?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Entgegen der Bef&uuml;rchtung vieler Entscheidungstr&auml;ger in Unternehmen gilt ein Smartphone in den H&auml;nden von Verk&auml;ufern auf der Fl&auml;che bei Kunden nicht mehr als Tabu. Eher wird es als fortschrittlich und n&uuml;tzlich angesehen. Die Kundschaft selbst ist es schlie&szlig;lich, die sich online stetig informiert h&auml;lt und auch schnell mal Vergleichsangebote checkt oder &uuml;ber Messenger-Dienste oder Social Media Freunde nach Meinungen zum gew&auml;hlten Outfit befragt.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dennoch m&uuml;ssen Verk&auml;ufer in Modeh&auml;usern nicht in Panik verfallen, wenn sie die Kundschaft mit Smartphone in der Hand erblicken. Meist checken diese nur den Weg zum n&auml;chsten Restaurant oder andere Anschlussaktivit&auml;ten nach dem Kauf und halten nicht unbedingt Ausschau nach Konkurrenzprodukten.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Letztlich bedeutet der Zuwachs f&uuml;r den Online-Handel also nicht zwangsl&auml;ufig das Aus f&uuml;r den Einzelhandel. Stattdessen erlebt dieser besonders im Bereich Mode und Bekleidung derzeit eine Art Wiedergeburt. Wenn Unternehmen sich darauf einstellen und Entwicklungen wie den ROPO-Effekt mitgehen, k&ouml;nnen neue Chancen genutzt werden, denn der Handel bleibt im Wandel und die Rolle der Verk&auml;ufer vor Ort ist wichtiger denn je.<\/span><\/p>\n<h2 id=\"-chten-ie-mehr-dar-ber-erfahren-wie-das-odehaus-amelow-mit-eekeeper-die-interne-ommunikation-digitalisiert-hat-aden-ie-sich-hier-unsere-ase-tudy-herunter-\">M&ouml;chten Sie mehr dar&uuml;ber erfahren, wie das Modehaus Ramelow mit Beekeeper die interne Kommunikation digitalisiert hat? Laden Sie sich hier unsere Case Study herunter!<\/h2>\n\n\n\n<section class=\"e-stn e-stn-a46526f70cd7b7dad2c3cf38e1f9728dfd8ee1c4 e-stn--author-bio-blog-inner\"><style>@media only screen and (max-width: 9999px) {\n\t\t\t\t\t\t\t\t\t.e-stn.e-stn-a46526f70cd7b7dad2c3cf38e1f9728dfd8ee1c4 { \n\t\t\t\t\t\t\t\t\t\tbackground-color: #F5F5F6; \n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}<\/style><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-527d1f0efe3bacb60c12daf8cd1b3e7f5ddb384a e-col--media-wrapper  col-sm-12 col-lg-3\"><div class=\"e-mtf e-mtf--dlt  e-mtf--author-avatar\"><div class=\"post-author__avatar\">\n            <img decoding=\"async\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/12\/beekeeper_author_image.webp\" alt=\"\">\n        <\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-linkedin\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-f066689fc7976f9af2bef3a925f22fe447918cf1 e-col--content-wrapper e-col--position-relative  col-sm-12 col-lg-9\">\n<p class=\"has-lava-color has-text-color has-link-color wp-elements-15378a3159b5677da8738a8046845d33\">\u00dcber<\/p>\n\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-name\">  <p class=\"post-author__name\">Beekeeper<\/p><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-designation\"><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-bio\"><p class=\"post-author__description\">We make frontline lives easier, work safer, and teams more connected so businesses can reach new heights.\r\n\r\nAt Beekeeper, we\u2019re dedicated to making frontline lives easier by connecting workers with the tools, support, and information they need to feel valued, do their best work, and drive the business forward.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div class=\"e-div e-div-43c041262f8037e75750300b3163514e17a02ff1 e-div--on-click-scroll-wrapper\"><div class=\"e-btn e-btn--primary\"><a class=\"e-btn__link\"href=\"#\">\n<p class=\"page-top\">Top<\/p>\n<\/a><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-f275e1ebeb646854e2c6b45489d54391d12ccc15 e-stn--related-post e-mt-0\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-ace831841ae6ba6894718dbe446538456bed6c8a  col-sm-12\"><div class=\"e-img e-img--background-pattern\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/10\/related-post-pattern.svg\" alt=\"\" class=\"wp-image-3209\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-da9d1eea0a1b26d47030d83278100067c5922b3f  col-sm-12 col-xl-3\">\n<h2 class=\"wp-block-heading\">You might also be interested in<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-50ebefbd9f28dcfd8381cdbf9a1fb53a0a6b4ed0  col-sm-12 col-xl-9\"><div class=\"e-rlp e-rlp--dlt\" > <div class=\"e-sgp taxonomy-optional-de taxonomy-digitaler-arbeitsplatz taxonomy-kommunikation taxonomy-employee-experience-de e-sgp--dlt  wrapper-link\" > <a class=\"b3rg-post__trigger\" href='https:\/\/www.beekeeper.io\/de\/blog\/spitex-interne-kommunikation-ki-automatisierung\/' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-5580774298891b082f0b577798cfbf7e528a0e22 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/12\/2025bxl_blog_spitexhealthcareandai_resourceimage_1200x628.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/12\/2025bxl_blog_spitexhealthcareandai_resourceimage_1200x628.webp 1200w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/12\/2025bxl_blog_spitexhealthcareandai_resourceimage_1200x628-300x157.webp 300w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/12\/2025bxl_blog_spitexhealthcareandai_resourceimage_1200x628-1024x536.webp 1024w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/12\/2025bxl_blog_spitexhealthcareandai_resourceimage_1200x628-768x402.webp 768w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/12\/2025bxl_blog_spitexhealthcareandai_resourceimage_1200x628-575x301.webp 575w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-d8680ac3971a8d3b2f51326a2f38880f14342457 e-sgp__content\"><div class=\"e-mtf e-mtf--dlt  e-mtf--post-date\">Dez 18, 2025<\/div>\n\n<h3 class=\"wp-block-post-title\">Interne Kommunikation in der Pflege: Wie Spitex mit Beekeeper &amp; 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Nicht mit der richtigen Plattform<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Mehr lesen<\/span><\/div><\/div>\n<\/div><\/a><\/div><div class=\"e-sgp taxonomy-optional-de taxonomy-digitaler-arbeitsplatz e-sgp--dlt  wrapper-link\" > <a class=\"b3rg-post__trigger\" href='https:\/\/www.beekeeper.io\/de\/blog\/digitales-oekosystem-schritt-fuer-schritt-leitfaden\/' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-5580774298891b082f0b577798cfbf7e528a0e22 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/09\/2025bxl_blog_en_yourstep_by_stepguidetoasuccessfulsetup_resourceimage_1200x628.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/09\/2025bxl_blog_en_yourstep_by_stepguidetoasuccessfulsetup_resourceimage_1200x628.webp 1200w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/09\/2025bxl_blog_en_yourstep_by_stepguidetoasuccessfulsetup_resourceimage_1200x628-300x157.webp 300w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/09\/2025bxl_blog_en_yourstep_by_stepguidetoasuccessfulsetup_resourceimage_1200x628-1024x536.webp 1024w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/09\/2025bxl_blog_en_yourstep_by_stepguidetoasuccessfulsetup_resourceimage_1200x628-768x402.webp 768w, https:\/\/www.beekeeper.io\/wp-content\/uploads\/2025\/09\/2025bxl_blog_en_yourstep_by_stepguidetoasuccessfulsetup_resourceimage_1200x628-575x301.webp 575w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-d8680ac3971a8d3b2f51326a2f38880f14342457 e-sgp__content\"><div class=\"e-mtf e-mtf--dlt  e-mtf--post-date\">Sep 23, 2025<\/div>\n\n<h3 class=\"wp-block-post-title\">Das digitale \u00d6kosystem von Beekeeper: Ihr Leitfaden f\u00fcr die reibungslose Einrichtung<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Mehr lesen<\/span><\/div><\/div>\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-3e2a450856085d7501503e477d0f2e089c69cc1e e-stn--background-svg-animation e-stn--bottom-cta e-mt-0\"><style>@media only screen and (max-width: 9999px) {\n\t\t\t\t\t\t.e-stn.e-stn-3e2a450856085d7501503e477d0f2e089c69cc1e {\n\t\t\t\t\t\t\tbackground-image: linear-gradient(75deg, #ff9900 0%, #ed11be 100%);\n\t\t\t\t\t\t}\n\t\t\t\t\t}@media only screen and (max-width: 1200px) {\n\t\t\t\t\t\t.e-stn.e-stn-3e2a450856085d7501503e477d0f2e089c69cc1e {\n\t\t\t\t\t\t\tbackground-image: linear-gradient(180deg, #ff9900 0%, #ed11be 100%);\n\t\t\t\t\t\t}\n\t\t\t\t\t}@media only screen and (max-width: 576px) {\n\t\t\t\t\t\t.e-stn.e-stn-3e2a450856085d7501503e477d0f2e089c69cc1e {\n\t\t\t\t\t\t\tbackground-image: linear-gradient(180deg, #ff9900 0%, #ed11be 100%);\n\t\t\t\t\t\t}\n\t\t\t\t\t}<\/style><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row e-row--top-content\">\n<div class=\"wp-block-b3rg-column e-col e-col-9d074fd80ea454c918e7777921779f52b3ef8f1a e-col--position-static e-col--left-svg-wrapper  col-sm-12 col-lg-6\"><div class=\"e-svg e-svg--dlt e-svg--background-animation\"><object data=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/09\/Bg-B-Small_Left.svg\" type=\"image\/svg+xml\"><\/object><\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-c8106454f9cc8ccc03c2973b9433d428b747c16b e-col--position-static e-col--right-svg-wrapper  col-sm-12 col-lg-6\"><div class=\"e-svg e-svg--dlt e-svg--background-animation\"><object data=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/09\/Bg-B-Small-new.svg\" type=\"image\/svg+xml\"><\/object><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row justify-content-center\">\n<div class=\"wp-block-b3rg-column e-col e-col-da07609b9358ef73dc45de81aa677bef74846ef8 e-col--content-wrapper  col-sm-12 col-md-10\">\n<h2 class=\"wp-block-heading has-text-align-center has-pure-white-color has-text-color has-link-color wp-elements-2700f87b4755b6bde89866f9957d82ec\">Interested in learning more?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-pure-white-color has-text-color has-link-color wp-elements-9d204c21bbf6289bc44c3acd46e490e5\">Join 1200+ companies transforming frontline work with Beekeeper. Start your journey today to make every task easier, every team stronger, and every shift smoother.<\/p>\n\n\n\n<div class=\"e-div e-div-43e6746589aa9b1630cb2fa423cdc78f6862d319 e-div--button-wrapper d-flex flex-column flex-lg-row\"><div class=\"e-btn e-btn--lava-fill\"><a class=\"e-btn__link\"href=\"https:\/\/www.beekeeper.io\/demo\/\" target=\"_self\">\n<p class=\"title\">Schedule a demo<\/p>\n<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-cec7b9087f9fc86e3d5b76f434fccb5031af920e e-col--position-static e-col--bottom-mask-wrapper  col-sm-12\"><div class=\"e-img \">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.beekeeper.io\/wp-content\/uploads\/2024\/09\/pink-pattern.svg\" alt=\"\" class=\"wp-image-1811\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":33595,"template":"","meta":{"_acf_changed":false,"show_custom_date":true,"custom_date":"2022-10-10 10:37:54","featured":false,"featured_image":0,"learn_more_label":"","image_alt_text":"","learn_more_type":"","show_popup":false,"learn_more_link_file":0,"event_date":false,"event_start_date":"","event_end_date":"","place_holder_image_url":"","post_reading_time":"3","notification_enabled":false,"notification_text":"","notification_logo":"","notification_expiration_time":0,"is_enable_transparent_header":false,"hide_from_list_view":false,"selected_taxonomy_terms":{"blog-category":[275],"blog-by-tag":[],"blog-by-topic":[],"blog-by-user-cases":[],"translation_priority":[161]},"selected_primary_terms":{"blog-category":[]},"learn_more_link":[],"featured_page_list":[],"notification_enabled_post_list":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"blog-category":[275],"blog-by-tag":[],"blog-by-topic":[],"blog-by-user-cases":[],"class_list":["post-33594","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-digitaler-arbeitsplatz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie der ROPO-Effekt f\u00fcr Wachstum im Einzelhandel sorgt - Beekeeper<\/title>\n<meta name=\"description\" content=\"Was ist der ROPO-Effekt und wie k\u00f6nnen ihn besonders Modeh\u00e4user f\u00fcr sich nutzen? 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