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How to Leverage The Power of Operational Communication to Transform Your Workforce

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It’s a Tuesday afternoon, and you’re having one of those elusive moments of maximum productivity. The day’s only halfway over, and you’ve already accomplished almost everything on your to-do list.

Then suddenly you realize that you absolutely cannot continue until you have that one key piece of information that you need to complete your task. All that forward momentum you had grinds to a slow and painful halt.

What Just Happened?

You’ve entered into a state that we like to call no-info paralysis. A workplace syndrome that crushes high performers and impedes progress at every turn. It’s a productivity-crushing epidemic that impacts offices all around the world. 

What If There Was A Better Way?

What if there was a way to make sure you always have the right information at the right time?

This kind of seamless workplace communication can revolutionize productivity.

Connecting people in the workplace and helping teams work together more efficiently is at the core of our mission. When Beekeeper first set out seven years ago, we were determined to digitize traditional top-down communication channels.

We wanted to make information easily accessible to everyone, regardless of their location. In many cases, Beekeeper also enabled employees to give direct feedback to company management for the very first time.

Over time, it became clear that top-down communication channels like bulletin boards and newsletters are only the tip of the communication pyramid. For operational communication that’s truly transformative, information must also flow from the bottom-up, across departments, between functions, and diagonally into different teams.

Imagine if you could leverage the right tools and information at the right time across every level of the organization. All the information you need to do your job well is right at your fingertips, transforming the employee experience for every single worker.

So how do you do it, and where do you start?

The Communication Pyramid

In a successful enterprise, information constantly flows in all directions, and at all levels. But where is the biggest potential for change? And how can you provide the right information at the right time to improve the employee experience?

Beekeeper Communication Pyramid
  • At the very top of the pyramid is top-down, official communication via company newsletters, old school intranets, and town hall meetings. This is the level at which the organization communicates its broader strategy and goals.
  • In the middle is management communication that happens between locations and teams, such as campaign coordination, local crisis management, and important SOP (Standard Operating Procedures) updates. This is the level at which work is coordinated.
  • At the bottom, there is 1:1 and small group communication, including shift scheduling, daily briefings, and handovers. This is how teams tackle operational challenges.

Beekeeper impacts and facilitates all three levels of the communication pyramid. But which levels are the most powerful productivity and engagement drivers for your business?

The top level of the pyramid, organizational communication, is highly effective for delivering company-wide news and updates, but does not often result in direct action on the ground.

That’s where operational communication comes in. Gartner highlights operational communication as a lever for enabling a “more structured and purposeful conversation around specific use cases and outcomes such as field service, hospitality operations and clinical administration” in their latest market guide for employee communications applications.

Your core business operations happen via operational communication in the base layer and the middle layer of the communication pyramid. This is where the work gets done — and it’s often the area where small changes have the biggest impact. At these levels, enabling teams to perform is key to success. Good operational communication is the core driver of efficiency and productivity in any company. It links strategic alignment to real world problem-solving to deliver results.

To make communication more successful at every level of the company, we’re delivering a new set of capabilities to enable industry-leading operational communication for our customers. And they’re already seeing the results.

Processes have been simplified. The latest shift schedules are in everyone’s pocket, and managers can now be contacted by their direct reports in seconds. Every single employee has access to the specific documents they need, precisely when they need them.

These are the small improvements that make a huge difference to the employee experience. And it’s all achievable with the Beekeeper app.

Moments of Delight

Good operational communication doesn’t just improve productivity and efficiency. It also impacts the way employees perceive the organization, which in turn increases satisfaction and workforce retention. Put simply, your employees deserve to have access to the tools they need to get their jobs done on time in the best, simplest and most enjoyable way.

That’s the real secret to lasting workforce engagement and productivity.

Right now in the Hospitality industry, there’s a big focus on “Moments of Delight.” Hotel staff are all responsible for delivering the best possible guest experience and ensuring every guest interaction is a pleasure.

It’s a great concept that has driven a huge amount of success for globally leading luxury hotel brands such as Mandarin Oriental. But why should this powerful concept be confined to Hospitality — or to customers?

See why Mandarin Oriental Loves Beekeeper!

When companies create moments of delight for their employees, it has a lasting impact on motivation, engagement and retention. The key to this is providing the right information at the right time to the right people. This can be achieved at scale with an employee app that makes work surprisingly simple. Let’s take a look at how Beekeeper does it…

Shift Schedules

With Beekeeper’s new Shift Schedules feature, frontline workers can now enjoy greater autonomy with instant access to a user-friendly, personalized work schedule right from their mobile device. Frontline workers will have access to all the information they need, without having to sort through rows of hard-to-read data on a company-wide printed schedule.

Beekeeper Shift Schedules

Shift Schedules streamlines operational communication at the team level by providing employees and managers with the information they need to successfully manage their work schedule.

Rigel Montiel, Cultural Director for Sixty Hotels’ SoHo and LES properties in New York, explains how.

“We have been using Beekeeper’s mobile Shift Schedules for a few months and it’s a wonderful tool,” Montiel said. “Shift Schedules is easy for the users to review their schedules on the Sixtyconnect App. Presentation of the information is clear to read, and morning/evening/overnight shifts and times off are clearly defined by different colors, making the information easy to interpret at a glance. It also provides a breakdown of historical shift information, including past week shifts, current shifts and following weeks schedules. Overall, it is a wonderful feature to have.”

So far, Beekeeper’s Shift Schedules has helped 16 beta testing customers streamline their daily operations, create moments of delight for their frontline employees, and provide the right information at the right time to the right people.


Engage Hospitality was the first hotel company to go live with Documents on Beekeeper. Stephanie San Juan, Director of Strategy and Implementation for Engage Hospitality, is responsible for overseeing all communication efforts for the San Francisco-based management company.

Beekeeper Documents

“Engage Hospitality is growing pretty fast – we actually doubled in size over the past two years – so quality onboarding is a major priority,” San Juan said. “Documents enables us to onboard new hires everywhere from start to finish with the right information in a highly accessible format. Before Documents on Beekeeper, it was difficult to share relevant material with our new hires or onboard GMs at new properties. This information was kept on our department heads’ laptops, so if someone was on vacation, it presented a real challenge.”

“With this new feature, we are storing year-over-year GM reporting, along with HR and onboarding materials,” she said. “We are also running training via Documents, holding everyone accountable for informing themselves and maintaining the Engage Hospitality standard. This new Documents capability is great for facilitating our continued growth, and it saves our HR professionals valuable time, allowing them to focus their efforts on more high level, strategic initiatives.”

Beekeeper’s Document Library is already helping 35 customers across the USA, Germany, and Switzerland to make the most up-to-date information the easiest to access. These companies are storing and sharing the latest SOPs, handovers, guidelines, training documents, and protocols with those who need them most to facilitate great operational communication.

Building a company culture where employees feel motivated, happy, and engaged at work doesn’t just happen by accident. It requires careful planning, strategy, and of course, the right tools to get the job done.

Learn the secret to achieving operational excellence at your organization. Download our Ultimate Operations Management Strategy for Distributed Workforces!

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