It’s no secret that e-commerce has been changing retail operations for years now — decades, really. Consumers can easily access a full assortment of goods, personalized to their tastes and preferences, and have them delivered at a moment’s notice. When combined with personalization, that convenience can certainly provide a great customer experience.
The problem is that most technological advancements in the retail industry have focused almost exclusively on the front end. New website offerings, order management systems, and omnichannel solutions that provide seamless shopping experiences are just a few trends moving the industry forward. However, the same can’t be said for the operational models or processes supporting it all. Communication is still key to the success of retail operations.