• Skip to primary navigation
  • Skip to main content
  • Skip to footer
BLOG

Beekeeper

Workplace Communication Made Simple

  • Solutions
  • Product
  • Industries
  • Resources
  • About
  • Login
  • Get Started
    • English
  • Show Search
Hide Search
  • Enterprise Messaging
  • Internal Communications
|2 min read

4 Reasons Your Internal Communication Strategy Should Be Mobile

Last Updated On October 13, 2020
Andreas Slotosch
Andreas SlotoschChief Growth Officer
October 5, 2016
Mobile_ Internal_Communication_Strategy

According to Deloitte’s 2016 Human Capital Trends report, companies are becoming more reliant on mobile communication than ever thanks to “a network of teams with a high degree of empowerment, strong communication, and rapid information flow.”

Even more, we are spending nearly a third of our day on our phones, texting, checking social media feeds, and browsing. If you want have top notch communication within your ranks, you have to go where your people are. Here are four reasons why your internal communications strategy should be based on mobile.

1. Millennials Expect Mobile Communication

Every year more millennials enter the workforce and older generations begin to retire and leave it. The gap between communication expectations of those two age groups is massive, and it only makes sense to evolve your communication strategy to reflect these changes.

Your previous communication strategy may have worked for years, but with the rapid changes technology brings it won’t work much longer. If your company wants to hire the best and brightest, they must realize that internal communication must include mobile technology now. The world expect nothing less.

2. The Mobile Workforce is Growing

Your workforce is mobile, so your internal communication strategy should be too. As companies begin to rely more and more on flexible schedules, telecommuting, and non-desk workers, it’s becoming increasingly important to find new ways to communicate with all employees. Traditional methods like memos and break room bulletin boards aren’t going to cut it much longer.

3. Your Workforce is Already Using Their Mobile Devices

With 72% of employees already claiming to use mobile devices, it’s clear that mobile technology is where internal communication should be headed. Instead of fighting the trend, use it.

That’s why BYOD policies are becoming so common in businesses around the world. In fact, the White House has even released a toolkit for federal agencies with BYOD policies, so even the US government is on board with mobile technology.

4. Mobile Communication Humanizes

Traditional internal communication methods can seem cold, even if they aren’t meant that way. That’s partly because traditional internal communication methods are one way. Employees can’t respond to the memo directly. They can’t tell the sign in the break room how they feel about the new lunch policy.

But with mobile communications they can. Internal communication strategies have always been best when they are two-way, but until mobile technology came along that was difficult to accomplish. Use mobile communication to bring a more human element to your internal communication.

If you haven’t considered implementing mobile technology in your internal communication strategy yet, it’s to embrace it! Mobile technology can make communication easier across your organization, from the C-suite down to those in the mailroom.

It’s time to make your communication strategy mobile! Submit the form below to try a free demo of Beekeeper – the communication tool that helps you connect everyone in your organization.

Related Articles

  • importance of internal communications
    5 Reasons You Can’t Ignore the Importance of Internal Communications

    It’s no secret that the importance of internal communications is becoming very well-known in all types of businesses. Whether you employ non-desk workers around the world or run a…

  • 9 Reasons You Need Secure Internal Communications
    9 Reasons You Need Secure Internal Communications

    Though today’s consumer digital communications tools are designed to be the ultimate data mines, businesses can’t afford to take data security risks when it comes to internal communications. With…

  • internal communications for all needs
    3 Perspectives on Internal Human Resources Communication Strategy

    Despite how important internal communication is, all too often it gets overlooked in companies and it can cause all kinds of issues. For example, an article in HR magazine…

  • How to Build an Effective Internal Communication Strategy
    How to Build an Effective Internal Communication Strategy

    Building an effective internal communication strategy starts with understanding how to efficiently distribute important information to those in your workplace who depend on it. This simultaneously provides an opportunity…

Footer

Platform

  • Operational Productivity
  • Internal Communications
  • Employee Engagement
  • Integrations & Automation
  • Crisis Management
  • Beekeeper Release Notes
  • Security
  • GDPR Compliance
  • Product Pricing

Industries

  • Hospitality
  • Manufacturing
  • Retail
  • Construction
  • More Industries

Resources

  • Library
  • Blog
  • Webinars
  • Develop on Beekeeper
  • Brand Guidelines
  • Help Center
  • Privacy Policy
  • Master Subscription Agreement
  • Terms of Service
  • Code of Ethics

About

  • Contact Us
  • Company
  • Careers at Beekeeper
  • Events
  • Press
  • Partner Program
  • System Status
  • Beekeeper Awards

  • Hospitality
  • Manufacturing
  • Retail
  • Construction
  • More Industries
© 2021 Beekeeper AG