Employee branding is important but often undervalued, perhaps because employers are so focused on how their brand appeals to those outside the company. But employee branding is just as, if not more important—making employees a part of your brand will turn them into brand evangelists. They are the face of your company to clients, customers, future employees, and the rest of the world.
So how can mobile communication tools help strengthen employee branding? Here are three ways your company can turn your employees into your biggest fans.
1. Make Non-Desk Employees Feel Included
Non-desk employees often have the most interaction with clients and customers, which is why it is so important for these employees to be properly branded. Non-desk employees should exude the brand; their everyday behavior should project the brand’s identity. But all too often those employees feel out of touch with the company, which frequently results in a breakdown of employee branding. Mobile communication can allow non-desk employees to be in communication with their colleagues in the home office at all times. The average instant message gets responded to in 90 seconds, while the average email takes over 90 minutes. Just think what can be done with that extra 88 minutes when you have an accurate and timely connection with the home office.
2. Keep Employees Engaged from Anywhere
Engaged employees are much more likely to stay on brand. One way to keep employees engaged is to offer mobile communication tools so they can stay on top of work from wherever they are. This often allows employees a little more flexibility in their schedule. It’s a fact that many employees don’t take a vacation because they are afraid of getting too behind in work, but with mobile communication tools they can check in from anywhere in the world at any time, they would like. Since more than half of all employees work on vacation according to a recent Forbes article, it’s essential to offer some sort of mobile tools to make sure that time is productive and employees feel connected to both the brand and the company.
3. Keep All Employees Informed about Brand Identity
The real key to employee branding is ensuring all employees understand and embody the brand. One way to do that is to make sure all employees have access to a brand identity guide. Many brands have actual brand identity guides that offer best practices and FAQs to guide decisions. In fact, some companies get incredibly specific. Volvo goes so far as to insist on a consistent “click sound” for seatbelts. That sound is a part of their brand identity guide. If an employee isn’t sure what’s on brand, mobile communication tools can allow them to look it up on the spot, saving time, money and headaches down the road.
There are so many reasons mobile communication can improve your business, but strengthening employee branding is an important one that is often overlooked. Your employees are a crucial part of your business, and ensuring they are committed to your brand and serve as loyal brand evangelists is a great way to further your company. So if you’ve been on the fence about implementing mobile communication tools, employee branding is one more benefit that it can bring to your company.
